“And once the storm is over, you won't remember how you made it through, how you managed to survive. You won't even be sure, whether the storm is really over. ... When you come out of the storm, you won't be the same person who walked in. That's what this storm's all about.” - Haruki Murakami
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In early August, we travelled to hot and humid China with two objectives before launch:
- Approve the production details for Avro
- Complete our inspection of all production facilities
In the Making.
As a startup working with some of the pinnacle manufacturers in China, approving the samples is critical in maintaining our spot in the factory's schedule.
Once the development is done, we create confirmation samples in each size, from US Women's 5 to US Men's 12.5. Every curve, detail and seam is inspected to ensure consistency in the hundreds of die-cut tools used for production.
Same same, but different.
The Perfect Fit.
A special ratio is used for taking the original prototype and modifying it to each size specification. It’s not a simple, uniform transformation; the length grows more than the width/girth and special attention needs to be paid to the arch support placement. Where many new brands use stock insoles and “open-mold” soles from third-party suppliers, every detail in Avro is carefully developed from scratch by our development team.
Working collaboratively with orthotic experts and our world-renowned development agency, we’re committed to providing well-crafted, high-functioning footwear from the start. Fit is a huge component of that.
Correcting the discrepancies.
Quality, Not Quantity.
Less, but better. Casca makes versatile, innovative products that last. Without developing tight specifications for product quality, there’s room for error. With our minimal aesthetic, the details are critical and the mistakes are that much more noticeable. Loose threads, warped assemblies, even something as specific as to how far the rubber sole is pulled over the toe line; we take the extra steps to ensure our products are built consistently and at the highest standards.
Products for any temperature, any climate.
Materials for Everyday Life.
The testing within our facilities is extensive. Products endure everything from UV and humidity testing to tear resistance. One of our favourites is the Martindale test, where two swatches of identical material are rubbed together repeatedly until even the faintest sign of wear is apparent. This industrial test is often used by fabric companies developing fabrics for public buses, airports and high traffic areas. Fabric companies like Kvadrat and Maharam have made their names off of fabrics that surpassed the coveted 100,000 Martindale rating. Our breathable, waterproof leather raises the bar for durability while remaining supple and suitable for everyday wear.
There are so many moving parts at this point, and we're happy to share all the progress. Thanks for following along as we approach launch day. If you have more questions or comments, don't hesitate to reach out.
Check out the additional shots below or shop the collection. Feel free to share with the links below!
Master patternmaker, Winston.
Silk Screens and Lasts.
Production lines.
Lace up!